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Kauai Coffee Company
Kauai Coffee Company is the largest coffee grower in the United States, with over 4 million coffee trees grown on 3,100 acres in Hawaii. The rich volcanic earth, abundant mountain rain, and cool trade winds create ideal growing conditions. From seed to cup, Kauai Coffee Company is an authentic coffee estate that grows, roasts, and packages all of its coffee.
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Our challenge was to elevate several marketing initiatives across the brand, from developing a new cold brew product for coffee enthusiasts, capturing photography and video assets to better represent the brand, and creating limited edition designs for a better on-island visitor center experience.
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Bolin Zwieg updated the visual identity to embrace a more authentic and engaging appearance. We executed several content-gathering productions to develop a library of new photography and video assets for future marketing materials, including retail packaging, ad design, print materials, digital media, and more. We featured unique cultural elements and landmarks of Kauai to reinforce its heritage.
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Graphic Design
Visual Identity
Iconography
Messaging
Packaging Design
Photography
Video Production
